Hiep hoi bao chi  My cho biet 55% so luong doc gia mua bao in  thuoc ve nam gioi.
To New York Times cung khang dinh nhung to bao tuan co toi 52% luong ban doc la nam gioi
Nam 2006, 57% ban doc to The Times va The Guardian la nam.
To The Independent co 61% ban doc la nam.
Cuoc tham do du luan  nam 2004 chi ra 61,8% luong ban doc to NYTimes.com la nam gioi.
Voi bao truc tuyen, luong ban doc nam thuong cao hon ban doc nu tu 8-13%, dac biet la bao the thao  va bao khoa hoc.

Cac cuoc dieu tra da chi ra rang nam gioi khong kien nhan khi doc tieu thuyet cung nhu khong thich thu voi nhung tap chi  la cai. Nhung ho rat thich nhung to bao, tap chi  cung cap thong tin  lon, bat ke do la bao mang dien tu  hay bao giay.

Dieu nay khien doc gia cua cac to nhat bao co uy tin chiem phan lon la nam gioi trong khi nu gioi lai yeu thich nhung to bao, tap chi  mang tinh giai tri, neu la bao in  thi do phai la to danh nhieu chuyen muc cho phai nu.

Cong bang ma noi, hau het tai nhung toa soan bao, luong phong vien  nam thuong co xu huong chiem uu the hon, cho nen nam gioi doc bao se thay dong cam hon.

Cung co nhieu to bao huong toi doc gia nu bang cach mo them nhung chuyen trang ve thoi trang, lam dep, an kieng... nhung ho lam chua tot.

Nhung to bao nay thuong mac mot sai lam nghiem trong, do la thuong them nhung phu trang rat dat tien. Dieu nay co the lam tang luong doc gia nu trong mot vai tuan dau, nhung ngay sau do, so luong  nay ngay cang giam.

Them nua, gioi nu co cach doc bao rat khac voi nam gioi. Ho thuong thich va tap trung vao nhung thong tin  dac biet lien quan den van de tai chinh  va hau nhu khong bao gio doc thong tin  the thao.

Nguoi doc se khong danh gia  cao nhung quang cao  khong mat tien hay nhung quang cao  kieu nhao bang. Cac nha quang cao  can tap trung vao su manh liet cua cam xuc, su thang hoa  hay noi chan ngan, nhung cam xuc cua the thao, va ho can sang tao ra nhung hinh anh  tac dong den nhung cam xuc nay.

Quan trong hon, nhung cuoc phong van cua cac to chuc da nhan manh the thao  giong nhu la yeu to nhan dang nam gioi: "No la mot phan cua nam gioi...". Ho coi nhung trang the thao  nhu chat boi tron cho hoat dong xa hoi  hang ngay.

Dac biet tai Anh, nhung trang the thao  gan chat voi nam gioi nhu mot tat yeu. Trong cac bua tiec, canh nam gioi thuong bat dau cau chuyen ve the thao.

That khong khon ngoan  neu nhu cac thuong nhan khong biet  tap trung vao tam li nhung nguoi say me the thao. Hay dung len nhung canh co lien quan toi the thao, do la dieu toi quan trong.

Dieu nay khong co nghia la can phai co mot cai dau dam me the thao. Nhung nguoi ham mo  thich quang cao  kieu nhu hai van dong vien  bong bau duc doi mat nhau truoc vach bia. Hinh anh  nay phu hop va co y nghia. No nhu cung cap cho nguoi xem  nhung pha truc tiep  cua tran dau. 

Quang cao va gioi tinh khong phai la khong lien quan, ma thuc chat, chung no su lien quan rat chat che. Cac nha quang cao  hay biet cach tim hieu tam li tung gioi, tu do, can sang tao va biet cach tap trung vao so thich cua ho. Xet cho cung, gioi tinh van la manh dat day "mau mo" de cac nha quang cao  khai thac.

Khi doi bong  da quoc gia  Hi Lap gianh chien thang Euro  2004, hang Adidas da dat mot trang quang cao  lon ngay gan cot dua tin. Don gian dua ra hinh anh  an mung cua doi bong  ben duoi “slogan” noi tieng cua Adidas "Khong co gi la khong the".

Ban co y kien gi ve bai viet Bat "thop" nam gioi, quang cao hot bac nay? Hay goi suy nghi, binh luan, danh gia, loi khuyen ... cua ban ve bai viet Bat "thop" nam gioi, quang cao hot bac ban tai day.