Su that ve xe “moi” o Viet Nam.

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Su that ve xe “moi” o Viet Nam

De thu hut khach hang, cac nha san xuat lien tuc tung ra cac mau xe moi. Tuy nhien, o nuoc ta, viec gioi thieu xe moi co thuc su dung voi y nghia cua no hay la cau chuyen “co mot khong hai” tren the gioi?.

Su that ve xe “moi” o Viet Nam - Ban co dau.
Su that ve xe “moi” o Viet Nam - Ban khong dau.
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Su that ve xe “moi” o Viet Nam.

Su that ve xe “moi” o Viet Nam.

Dau nam nay, Vidamco da dua ra thi truong mau xe da dung Chevrolet Vivant. Buoc dau, mau xe nay da duoc kha nhieu nguoi tieu dung  dat mua. Tuy nhien, sau khi tan mat xem xet ki, nhieu khach hang  nhan ra mau xe nay co net gi do “hao hao” chiec Daewoo Nubira - au xe ma chinh Vidamco da ngung san xuat cach day kha lau - va cac chi tiet noi that co phan “co lo” so voi mot mau xe doi 2008.

Nhung cam nhan nay la hoan toan chinh xac  boi Chevrolet Vivant  duoc san xuat tren cung mot khung gam voi Daewoo Nubira va gioi thieu  lan dau cach day da 8 nam, tu nam 2000. Doanh so  cua no o cac thi truong khac tren the gioi, tren thuc te, cung da o ben kia suon doc bieu do.

Vay ma o Viet Nam, rat nhieu khach hang  van chiu canh xep hang, tham chi chap nhan chi ra nhung khoan "lot tay" cho nhan vien ban hang, chi de mua ve mau xe da sap di het dong doi san pham  (thong thuong, dong doi cua 1 mau xe hoi keo dai tu 3-5 nam) chi vi qua hap dan voi muc gia 25000 USD  ma Vidamco dua ra.

Thuc te, truong hop cua Chevrolet Vivant  chi la lan gan day nhat chu khong phai la lan dau tien cac cong ty  lap rap xe hoi trong nuoc dua ra cac mau xe “moi” theo kieu nhu vay. Nam 2003, lien doanh Visuco lan dau gioi thieu  chiec Suzuki Vitara tai thi truong  Viet Nam. Tuy nhien, day lai la mau xe thuoc the he dau tien da ngung san xuat tren toan the gioi  tu nam ... 1998! The he thu 2 cua Vitara cung chi duoc san xuat tu nam 1999 den nam 2004 truoc khi bi thay the boi the he thu 3 hien thoi.  
Mau Suzuki Vitara lap rap tai Viet Nam  - the he dau tien  
Vitara the he thu 2 tai nuoc ngoai, 1999-2004

Ngay voi Toyota - LD luon co doanh so  cao nhat o dong xe du lich  tai Viet Nam - cung khong la ngoai le: mau xe Zace co thiet ke dong co khong khac gi cua mau xe “nha binh” Zil 157 cua Lien Xo  cu - truc cam duoi tac dong len xu-pap qua dua day.

Mitsubishi Pajero la mot vi du nua. Chiec Pajero duoc gioi thieu tu cuoi nam 2002 va hien van duoc ban tai thi truong  Viet Nam la mau xe cai tien cua the he thu 2 trong khi o cac thi truong  khac no da bi “khai tu” tu nam 1999. Tren the gioi, Mitsubishi Pajero hien da chuyen sang the he thu 4 tu cuoi nam 2006.  
Mau Pajero lap rap trong nuoc  
. Pajero the he thu 4 o cac nuoc khac

Ngoai ra con co the loai “binh moi, ruou cu”: Ford Everest, Ranger 2007 co hinh thuc moi nhung “ruot” van cu: dong co diesel I4 2.5, truc cam don voi tang ap truyen thong; trong khi tai Thai Lan, dong xe nay da trang bi dong co I4 2.5, truc cam kep voi tang ap turbo dieu khien canh tu dau nam 2006.

Thuc te la tren thi truong Viet Nam  co kha nhieu mau xe hien van duoc cac nha san xuat  la thanh vien  VAMA chao ban trong khi tren the gioi, chung da duoc thay the duoc mot thoi gian  kha lau. Co hai ly do  doi lap giai thich cho hien tuong nay: hoac vi nhung mau xe do van con suc hut thuong mai  lon (nhu Daewoo Matiz hay Mercedes-Benz Sprinter) hoac vi chung thu hut duoc qua it khach hang, cac lien doanh chua the ban not nhung chiec xe con lai (nhu truong hop cua Mitsubishi Pajero hay Ford  Mondeo); hay noi cach khac, cac nha san xuat chua muon thay the cac mau xe nay.

Ve ngan han, chieu thuc kinh doanh  hay cach doi xu voi thi truong Viet Nam  nhu vay cua cac thanh vien  VAMA co the dem lai cho ho nhieu loi ich khi nguoi tieu dung  con qua thieu kien thuc  va thong tin. Tuy nhien, ve dai han, khi canh tranh se tro nen ngay cang binh dang va gay gat hon, hieu biet ve xe hoi cua nguoi Viet  Nam duoc nang len thi long tin cua nguoi tieu dung  vao cac nha san xuat  xe hoi trong nuoc se khong con.

Ve phia nguoi tieu dung, hay tim hieu that ki luong truoc khi dua ra su lua chon de tranh mua phai nhung chiec xe khong xung dang voi gia tri  dong tien ma minh bo ra
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Updated: 28/03/2008 | Views: 241 | Comments: 0

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