Trong thoi diem gia ca dang lam mua, lam gio tren thi truong, nguoi tieu dung buoc phai chi tieu nhieu hon cho nhung mat hang can thiet nhu luong thuc, thuc pham, vi the, mac du cac mat hang nhu dien tu, dien may, thoi trang... lien tiep tung ra cac chuong trinh  khuyen mai nhung van khong thu hut duoc su quan tam  cua khach hang.

No ro khuyen mai "trai mua"

Chua nam nao cac hinh thuc khuyen mai lai no ro "trai mua" nhu nam nay. Dac biet cac mat hang ha gia chi tap trung vao cac loai hang nhu dien may, dien tu, thoi trang, my pham, giay dep, tui xach... Ben canh mot so cua hang tung ra cac chuong trinh  giam gia 10 - 30% thi co nhung cua hang lai manh tay treo bien giam gia len den 50 - 80% de tang luong khach mua hang. Cac mat hang thu hut khach nhat van la thoi trang, my pham va giay dep... Hang thoi trang  Vera, Rado, Winny, Thai Tuan... dua ra nhieu hinh thuc khuyen mai hap dan nhu chuong trinh  giam gia 50% 12 thuong hieu  thoi trang  Italia  tai Shop Milano (TP HCM) hay chuong trinh  khuyen mai mua 6 tang 1 cua Cty my pham A&Plus...

Ngoai nhung mat hang co thuong hieu  dang giam gia manh, trong thoi gian  nay, cung de dang thay tren pho Kham Thien, Chua Boc, Hang Bong, Hang Ngang, Hang Dao... nhieu khach co thu nhap  thap vao mua quan ao dai ha gia. Nhung bo quan ao duoc bay ban o via he hoac treo tren mac o day chi co gia tu 30 - 150.000 dong, thuong la hang Trung Quoc. "Trong thoi buoi kinh te  kho khan the nay, that xa xi neu vao shop mua hang. Toi thuong xuyen mua hang giam gia o Hang Dao, kheo chon mot chut van mua duoc quan ao tot cho chong con" - mot khach hang  cho biet.

Ben canh cac mat hang thoi trang, my pham thi cac mat hang co co gia tri  cao nhu dien tu, dien may, thiet bi van phong  cung co nhieu chuong trinh  khuyen mai voi muc giam tu 3 - 10 trieu dong/san pham. Anh Nguyen Huy Cuong - Pho Giam doc  Cong ty  Co phan  Dau tu va Phat trien Cong nghe  HCHS, phu trach trang thong tin  khuyen mai http://www.halo.vn/ cho biet: "Trong thoi gian  nay, cac doanh nghiep kinh doanh  mat hang dien tu, dien lanh, do gia dung dang ky thong tin  tai halo.vn deu dong loat giam toi 50% gia tri  san pham".

Dac biet, trong thang 7  - 8/2008, nhieu doanh nghiep  con tung ra cac chuong trinh  khuyen mai hap dan nhu "Mua hang hieu, nhan ngay tien trieu", "cung gio vang" 9 h 30 phut thu 7 hang tuan 50 khach hang  dau tien se duoc nhan 1 phieu giam gia 49% cua sieu thi  may tinh  Dang Khoa; chuong trinh  "Tai tro thoi bao gia" cua HP phoi hop voi Cty CP the gioi  Digiword to chuc; “Media Mart - Gia re  cho moi nha" giam 50% cac mat hang LCD  TV, thiet bi KTS, do gia dung cung nhieu dich vu  hau mai lon... Cac sieu thi  lon nhu Metro, BigC... cung dang tim cach “ha nhiet” con nong gia bang cac chuong trinh  trinh giam gia voi nhieu hinh thuc.

Suc mua van cham

Trong thoi buoi "bong rat" vi gia ca hien nay, nguoi tieu dung buoc phai can nhac, tinh toan viec mua sam cua minh mot cach chat che hon. Nhieu nguoi da giam tan suat mua sam cua minh de tiet kiem  chi phi vi di nhieu thi ton tien nhieu. Chinh vi vay, mac du mat hang giam gia nhieu, ty le giam gia lon nhung suc mua van cham. Nguyen nhan  khien nguoi tieu dung chua manh tay mua sam cac san pham  thu yeu chinh la vi ho phai tap trung chi phi qua nhieu vao "ro luong thuc".

Chi co thi truong  tivi khoi sac hon trong thoi diem Euro  2008 vua qua, con lai cac mat hang khac nhu dieu hoa, dau dia, may hut bui... deu roi vao tinh trang vang khach. Khong phai chi dan do voi cac mat hang co gia tri  cao ma ngay ca voi cac mat hang gia tri  trong khoang vai chuc den vai tram ngan dong nguoi tieu dung van phai can nhac rat nhieu.

Ba Doan Thi Huong - Giam doc  sieu thi  CG Mark  Cau Giay, Ha Noi cho biet: "Thoi gian nay, cac mat hang trang suc, giay dep, my pham deu ban cham. Hinh nhu ngoai cac mat hang bat buoc phai mua thi nhung thu chua can thiet hoac chua thich, khach hang  deu gac lai de tiet kiem  chi phi".

Khi duoc hoi ve tinh hinh kinh doanh  cap - tui da thoi trang  cua cong ty  minh, chi Nguyen Thu Ha - PGD Cty TNHH Ha Trang (Dai Kim, Ha Noi) tho dai: "Thoi buoi kho khan the nay, ai cung keu khong co tien, ma khong co tien thi hang hoa ban cho ai? Cu suy tu minh ra thi biet, bay gio muon mua cai gi cung phai dan do...".

Van biet hang khuyen mai, thanh ly hay dai ha gia thuong co nhieu nguon goc xuat xu va chat luong  rat khac nhau ma khong phai ai cung du do "sanh" de phan biet. Ben canh nhung don vi lam an dang hoang, uy tin (co chuong trinh  khuyen mai that), con co nhieu cua hang loi dung chieu khuyen mai de tieu thu hang ton, hang kem chat luong  tham chi dung hinh thuc "treo dau de, ban thit cho"... de "du" khach. Truoc mot "rung bien hieu" hap dan nhu the, neu khong sang loc thong tin, khach hang  se de roi vao tinh canh "tien mat, tat mang". Tuy nhien, neu chiu kho de y va dau tu  thoi gian  lua chon thi nhieu nguoi van co the chon duoc san pham  khuyen mai, thanh ly tham chi la hang dai ha gia vua y voi chi phi hop ly.

Ban co y kien gi ve bai viet Nhieu cua hang tung chieu khuyen mai van e khach nay? Hay goi suy nghi, binh luan, danh gia, loi khuyen ... cua ban ve bai viet Nhieu cua hang tung chieu khuyen mai van e khach ban tai day.